Our Leading Technology

Web Design

So you are now looking at the Internet to power your business? Or, you already have a website but are looking at re-designing it to capture a greater share of your online audience! We at Beverly Hills Internet Consulting with our team of professional web designers offer you custom web design services, creative and technical intellect to construct a world class website.
We offer our web design and website designing services internationally.

Successful web designing is far more complex than simply pulling together a few pages. Creativity and alignment with group marketing and communications strategy is critical to ensure that visitors to the site are encouraged to use the organization behind the site. Creativity is not just supposed to address the issue of how a website looks in terms of colors, imagery and placements; but also needs to addresses a wider issue of the 'experience'. For example, a website may be very 'classy' to look at but takes ages to download – This will not the best experience a user will have! Therefore, to be able to give a user a complete and impacting experience, we believe in creativity extending into technology whilst aligning with corporate marketing strategies and objectives.

There is a clear overlap of creativity and technology while designing a website. The process has to be a blend of creative, technology minds put together, and this is precisely what we offer as a service.

We do understand that a web presence has to be ever evolving, therefore after the site is live we offer Maintenance Services for the regular up-keep and up-grades of the site.

Domain Name Registration Web Hosting Services

Beverly Hills internet Solutions offers affordable web hosting plans and domain name registration services.

Utilize our low cost web hosting solutions for small business web site hosting, ecommerce web hosting, Linux web hosting, java web hosting. Register domain name worldwide online. .com, .org, .net, .biz, . domain registration at unbeatable prices.

Web Hosting Provider

We offer you a wide range of managed hosting services. This is essentially to free you from dealing with a separate service provider for hosting your website or online application. The hosting platforms we provide you are for guarantee an uptime according to Industry standards. The denomination of space availability is completely as per your expected usage requirements, which could start from as low as 100MB and go up to 5 GB of web space. The packages we offer also include Email Solutions for your organizations.

Keywords

Do you know what your customers type into Google when they are searching for your product or service?

It may seem like a simple question, with a simple answer - but the truth is - it isn't. The key phrases that are most commonly used are not always the ones you would think of.  

Selecting the correct keywords is the cornerstone of the optimization process. Choose the wrong ones and you are inviting people who have no interest in your product onto your site. Choose the right ones and you have highly targeted traffic who will then be introduced to your offering and can make a decision on whether to make a purchase.

Sometimes the most popular keywords are not the most effective ones to select because the competition for them may be massive - other times the most effective phrases may just be too obscure for who you are trying to target. 

Code Optimization

Is your title tag right for you?

Alongside keyword selection, title tags are believed to be amongst the most important factors for top search engine rankings and are a critical part of website optimization.  

The title is one of the very first things visitors see when they arrive at your site. Consequently, it needs to be carefully constructed to contain a mix of powerful keywords to improve search engine ranking and a strong marketing message that will be appealing to your prospective customers.  

Beverly Hills Internet Solutions SEO specialists are trained to provide you with meta tag optimization that will be both highly effective for the search engine and for the potential customers who visit your site. 

Tailored solution for keyword-rich description and keyword tags 
The text displayed in your Description Tag needs to be informative and keyword rich as possible (inclusive of your most important keywords) as a number of search engines display description tags in the search results for your Web page.  

The Keyword Tag on the other hand is not visible to your website visitors and contains your most important keywords. 

ALT tag and text link tag optimization
Our code optimization includes image ALT tag and text link tag optimization. Why? Because doing so increases the keyword density of your page which in turn improves the ranking of your page - We ensures that no stone is left unturned in providing you with the best possible Code Optimization.

Error free code

It is possible for your site to be submitted and never make it to the search engine index. How? Simple - your code may contain errors which are mistaken for spamming techniques. To stand the best chance of top search engine rankings, your website code needs to be error free. Beverly Hills Internet Consulting search engine optimization specialists are trained to make sure that your code is error free giving you the best chance of higher rankings. 

Landing Page Strategies

Driving traffic to your customers' site is one thing - getting the traffic to interact with the customer is another thing completely. Internet marketing has completely altered the way in which business attracts the target markets attention and due to the vastly increasing amount of media out there, attention spans are becoming shorter and shorter as people become far more discerning about what they choose to pay attention to. 

Once We have delivered targeted and profitable traffic to customer websites the job is half complete - we then set about making sure the landing page is tightly focused on the goal of getting the web visitor to buy or contact your customer. 

Landing pages can, and often are, be the home page of an organization however they can also be pages specifically created for particular marketing strategies so that the click through rate from marketing (both online and offline) such as an online offer, a banner ad, radio, television, or a pay per click campaign can be measured, compared and refined appropriately. Landing pages are therefore one of the most popular and effective test strategies for marketers to gauge the success of the various targeted offers that they promote.  

Given the short attention span of site visitors, it is critical that the landing page is not only designed professionally, but contains content which is relevant and has a call to action. To that end, the landing page must clearly define the offer and provide the tools for visitors to quickly and easily take advantage of the offer....before they click off and leave the page. 

A well planned and executed landing page is vital in converting online traffic into customers.

Beverly Hills Internet Consulting understands this and makes sure that time and effort is invested into delivering a solution, which will deliver results to your customers which are congruent with their marketing objectives. 

Optimized Copy Wright

One of the challenging aspects of website content is that the website talks to three different audiences - potential customers, actual customers and the search engines. Well-planned and constructed copy write can ensure that all three audiences are communicated with effectively.  

Primary importance needs to be placed on potential and actual customers because even if search engines are listing your customers and driving traffic to their site, that copy write can therefore be the difference between a thriving, revenue generating site and one that delivers no tangible benefit at all.

Importance is also given to search engines which scan sites for relevant and important content based on a range of factors. Factors such as keyword density and keyword headers are important and knowing what search engines look for is even more critical. For example, if one of your customers keywords is computer hardware, simply listing it 100 times on the index page won't work - we consider, on behalf of customers, what the search engines regard as an appropriate percentage of keyword density. There are of course a range of other factors and we are specialize in ensuring that your customers content is optimized and compliant with the search engine.  

Effective website content should be clear and concise, persuasive, and written for the specific audience based on achieving a result out of their visit - that is to say that, where appropriate, each page should create a call to action. 

Therefore we follow a three stage approach when creating content for the web:

• Identify what the target market (customers and potential customers) are looking for
• Create content that is both relevant and important
• Format the content in a way that ensures it will appeal to search engines

Link Building

Link building is the practice of getting other websites to link in to your site. There are essentially two forms - one way links and reciprocal links. Generally reciprocal links cost nothing, save for the time of finding the reciprocator and inserting the link into your page, whilst the one way links usually come at a cost. 

Links improve your ranking on search engines as they tell the search engine that other sites regard your site as important enough to link to. Google provides a Page Rank, being a score between 0 and 10, which indicates the importance of your site based on the number of links.

In deciding how best to establish a link building campaign thought needs to be given to

• The page rank of the site you link to - the higher the better
• The relevance of the site you are linking to - the more relevant (as denoted by genuineness of content and keywords) the better. Relevant links carry more weight than links from high PR sites
• The cost associated with obtaining the link - often a page rank of 7 wont link to a page rank of 1 for free
• The number of sites linking in to your site compared to the number of sites your site links out to - it is important to try and have more sites linking in than you link out to
• Avoiding link farms which are frowned upon by search engines.

There is no easy and quick way to obtaining a quality link structure - it requires hard work and time. Beverly Hills Internet Consulting have specialists who take the time to seek out and contact relevant sites who may be interested in reciprocal and one way links. Allowing us to take care of this time consuming task means you can spend time on other more important matters. 

Web Site Submitting

1. The best way to get your website submitted: 
   When considering search engine submission, manual submission is quite simply the best option. Automated submission is a very good start however, this is rarely as effective as having an SEO specialist submit your site manually.  
   
   Beverly Hills Internet Consulting SEO specialists will take the time to check all details carefully before manually submitting your URL to each search engine.
2. Increase your website exposure: 
   Submitting your website for inclusion in the top search engines gives your website the chance to be seen by more potential customers.

Ongoing submission to 16 popular search engines 
Our Executive Submit ensures your URL is manually submitted to 16 of the most popular search engines. The search engines we submit to have been selected based on high search volumes, substantial visitor numbers and their extensive reach.  

We recommend that you take advantage of our monthly re-submission plan - this will help you maintain listings by regaining a position that may have changed due to index updates, algorithm changes and any other variations or updates to the search engine database. This is the best way to ensure that your URL does not get dropped off the list.

Conversion

Your website's conversion rate is a measure of the number of website visitors that go on to take the desired action you specify. 

The formula for calculating conversion rate is: 

Conversion Rate (%) = Number of Desired Actions* / Number of Visitors  

* "Desired Actions" can be replaced with any action that you wish to use as your measure of conversion for your website.  

While website traffic is vital for online success, it's important to understand that there is little value in having thousands of visitors to your site if they leave quickly and do not take the desired action. It is critical, therefore, to have a reason for people to visit the site and it is even more critical to ensure that your web pages are designed in a way that makes achieving the desired action as easy as possible.

Some of the factors impacting on conversion that need to be considered include

• Page layout
• Content relevance
• Design appeal
• Scrollability
• Number of clicks required to achieve desired outcome
• Intuitiveness of the site

There are a range of other factors which also need to be considered.

Beverly Hills Internet Consulting specializes in improving conversion of traffic into customers. 

Search Engine Optimization (SEO)

Website Optimization generally refers to code optimization of a website for it to comply with the search parameters of various major search engines. The code of your website needs to be ‘read’ or ‘crawled’ by search engines like Google, Yahoo, MSN and several others. Essentially, if your website is not permeable and does not let the crawlers get into your website or for that matter read through each of your pages on the website - your website will never show up on search engine listings. 

Effective Search Engine Optimization

We at Beverly Hills Internet Consulting with our specialized team of SEO experts provide affordable SEO services & SEO consultant services, ensuring that your website is read well by search engines. The essence of search engine optimization service offering is however not just getting your website listed, but is to ensure that your website appears among the top few listings when your products or services are being searched for on the internet! 

Now you would wonder that if only by optimizing your website it could appear on top listings, all your competitors could also get their websites optimized once and appear on top? 

This is where we take our SEO service one step further. We understand that everybody is eyeing top positions on major search engine constantly and it cannot be a one time effort of getting listed on top and maintaining these positions over a period of time. The process of search engine optimizations and promotions on very good Search Engines thus has to be a constant effort. Its simple – ‘the ones who are smarter – win top positions’! 

Getting Listed High On Major Search Engines

To be smarter, we understand that we constantly need to be working on the website optimization and activities around it. We are therefore involved in the following value adding activities as part of this offering:

• Optimal keyword suggestions and finalization deploying extensive research & SEO tool.
• Constant competitor analysis
• Code optimization including meta tag descriptions, title tags, image alt tags, robot files etc. Our code optimization revolves around over 200 parameters that we have researched and learnt over the years.
• XML based Sitemap Creation
• Link building exercises including one way and reciprocal link exchanges
• Submission to various search engines and niche directories
• Constant monitoring and analyzing regular SEO reports

Our Search Engine Optimization service coupled with our other Internet Marketing activities can prove to be your explosive entry into the digital marketing arena!  

Content Management Systems

On the web – Content is King! The contents of your website need to be current and comprehensive. In order to achieve this objective you need to be updating the content on your website from time to time. In all likelihood you would want to be able to control the content either by your in-house team or by yourself and not really be dependent on a third party. Our Content Management Systems (CMS) help you do exactly that, which then reduces the lead time for any updates and of course the cost of each update.

Web Content Management System – CMS Solutions  
To use a Content Management System you don’t have to be a technical person or have any prior experience in web designing! Now imagine you will be able to achieve the following all by yourself or by somebody who is responsible for the website within your organization through a very easy to use browser based dashboard

1. Create new categories or sections within your website
2. Add content (text, pictures, documents, videos)
3. Delete content
4. Modify content
5. Archive content
6. Hide content

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